i can’t afford it

i’m going to disprove the ‘i can’t afford it’ mentality with this site. you can afford everything you need (and a lot of things you want too).

let’s take a quick trip to the crossroads of etymology and psychology. afford traces back to Old English geforðian – ‘to send out, promote, carry out.[1]’ but when you look up afford in almost any dictionary, the first definition is the way most of us mean/use it. “i can’t afford it”

milk money

here’s a standard milk transaction:

jimmy goes to the ATM, takes out $20, drives to stop&shop grocery store and buys a gallon of milk for $3.65.

here’s who got paid*:

  • the ATM company who contracted with the bank;
  • the grocery store employees (cashier, shelf stockers, management team);
  • stop&shop corporate (distribution, payroll, accounting, management, owners);
  • the company stop&shop pays to do their cash registers and credit card terminals;
  • stop&shop’s insurance company;
  • stop&shop’s electric company;
  • stop&shop’s internet company;
  • a bottling/packaging company;
  • a dairy farmer.
“milk money”
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